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air la campagna pubblicitaria dei Geometri di Como"},"content":{"rendered":"

Parte dal Collegio dei Geometri e Geometri Laureati di Como l\u2019idea di lanciare una campagna pubblicitaria per spiegare al pubblico le numerose funzioni svolte dal Geometra – definito in uno slogan sintetico e di sicura efficacia \u201cil professionista della quotidianit\u00e0\u201d- e per promuovere il percorso di studio CAT<\/a>. Contestualmente nasce la piattaforma \u201cCercaGeometra<\/strong>\u201d per far incontrare domanda e offerta di lavoro<\/p>

Forse non tutti sanno quanti problemi \u00e8 in grado di risolvere il Geometra. Forse non tutti ricordano le molteplici sfaccettature e funzioni di questa figura professionale da sempre al fianco del cittadino. C\u2019\u00e8 bisogno inoltre di mostrare ai giovani quanti sbocchi lavorativi si possono offrire a chi sceglie questa carriera attraverso gli Istituti CAT.<\/p><\/blockquote>

\u00c8 questa l\u2019idea alla base della campagna pubblicitaria a\ntappeto partita dal Collegio dei Geometri e Geometri Laureati di Como\nche, dopo i risultati ottenuti lo scorso anno per incoraggiare le\niscrizioni ai corsi CAT, torna a puntare sulla pubblicit\u00e0.<\/h3>

\u201cProprio sulla scorta della passata iniziativa, e alla luce dei riscontri positivi, quest\u2019anno abbiamo ideato un\u2019iniziativa comunicativa che strategicamente comprendesse un doppio messaggio promozionale, sia per la Categoria, sia per gli studenti \u2013 ha spiegato il Presidente del Collegio dei Geometri e Geometri Laureati di Como Corrado Mascetti \u2013. \u201cL\u2019intento che ci siamo prefissati \u00e8 stato quello di avviare una doppia promozione nel territorio che fosse funzionale alle finalit\u00e0 istituzionali del Collegio e raggiungesse il duplice scopo di sostenere la Categoria e l\u2019orientamento scolastico dei giovani<\/em>\u201d.<\/p><\/blockquote>

La pubblicit\u00e0 si muove su un doppio binario: il primo inerente al Corso CAT, che ha come target gli adolescenti delle terze medie, per questo utilizza un tone of voice in linea con il loro linguaggio. <\/h3>

Con lo slogan “CATapultati nel tuo futuro!\u201d si riprende la linea strategica dello scorso anno ma ci si concentra maggiormente su una comunicazione via social, senza trascurare la cartellonistica stradale e le affissioni sui mezzi pubblici.<\/p>

Il secondo binario della campagna \u00e8 \u201cAffidati al Geometra\u201d. Lo slogan \u201cIl Professionista della tua quotidianit\u00e0\u201d, punta a comunicare la polifunzionalit\u00e0 del Geometra, mettendo in evidenza che questo Professionista pu\u00f2 soddisfare differenti bisogni dei privati cittadini e delle PA. Nei cartelli si ricorda infatti che redige pratiche edilizie e catastali, coordina lavori di cantiere, definisce i confini di un terreno, offre assistenza nelle ristrutturazioni e amministra condomini. <\/p><\/blockquote>

C\u2019\u00e8 poi un\u2019importante novit\u00e0 per la Categoria: il Collegio\ndei Geometri e Geometri Laureati di Como infatti sta per lanciare la \npiattaforma \u201cCercaGeometra\u201d, per favorire i contatti lavorativi\nai propri iscritti. \n<\/h3>

A partire dal mese di ottobre, attraverso un sistema molto\nsemplice gli iscritti potranno inserire tutti i loro dati:\ncurriculum, foto, territorio di provenienza, ambito di\nspecializzazione. Al privato baster\u00e0 quindi digitare delle parole\nchiave per individuare il professionista di cui ha bisogno in base\nalle caratteristiche che avr\u00e0 richiesto al sistema. Uno strumento\nutile agli utenti e ai professionisti non solo perch\u00e9 consentir\u00e0 di\nfar incontrare offerta e domanda ma anche perch\u00e9 costituir\u00e0 un\nimportante data base.<\/p>

La campagna pubblicitaria, curata come lo scorso anno dall\u2019agenzia Memesi, \u00e8 gi\u00e0 partita sui social per proseguire anche nel 2020 e sta registrando un consenso nazionale da parte di iscritti in diversi Collegi di tutta Italia, mentre la parte dedicata alle affissioni standard e sui mezzi pubblici partir\u00e0 il 23 settembre e si concentrer\u00e0 sui mesi finali del 2019.<\/p>","protected":false},"excerpt":{"rendered":"

Parte dal Collegio dei Geometri e Geometri Laureati di Como l\u2019idea di lanciare una campagna pubblicitaria per spiegare al pubblico le numerose funzioni svolte dal Geometra – definito in uno slogan sintetico e di sicura efficacia \u201cil professionista della quotidianit\u00e0\u201d- e per promuovere il percorso di studio CAT. Contestualmente nasce la piattaforma \u201cCercaGeometra\u201d per far […]<\/p>\n","protected":false},"author":10,"featured_media":18583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[3632,2663],"class_list":["post-18578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionisti","tag-cercogeometra","tag-crediti-geometri"],"acf":[],"yoast_head":"\nCampagna pubblicitaria dei Geometri di Como<\/title>\n<meta name=\"description\" content=\"Parte dal Collegio dei Geometri e Geometri Laureati di Como l\u2019idea di lanciare una campagna pubblicitaria per spiegare al pubblico le numerose funzioni svolte dal Geometra\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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